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Does the above ad copy speak to you? According to researchers, it should...
Top Sales Words:
As published in Soft Selling in a Hard World, by Jerry Vass, here are the top ten words that buyers respond to. The list is based on a study conducted at Yale, as improved by Proctor and Gamble.
You
Money
Save
New
Results
Easy
Health
Safety
Love
Discovery
Proven
Guarantee
Free
Sex
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